Suzano Strengthens China Ties, Using Engagement and Collaboration to Drive Pulp Sustainability and Innovation

Brazilian pulp leader Suzano is elevating green transformation efforts in China by making sustainability and profitability mutually reinforcing through deep engagement and strategic partnerships. With China accounting for 40% of Suzano’s pulp exports, the company is pioneering carbon-neutral products certified under ISO 14068-1, co-developed with Sun Paper and M&G, and launching sector-defining decarbonization guides with Fudan University and Deloitte. Through alliances like a scholarship program with Shanghai Jiao Tong’s Low Carbon College, Suzano accelerates value chain decarbonization and supports talent development in sustainability leadership. The company’s innovative Fiber to Fiber strategy promotes renewable fibers for diverse applications, while the Asia Innovability Hub fosters local product adaptation and AI-powered operations optimization. Suzano’s use of green finance, including panda bonds, links access to capital with sustainability achievements, and proprietary AI tools further efficiency and resource conservation throughout its operations. By aligning with China’s policy ecosystem and entrepreneurial drive, Suzano demonstrates how collaborative business models and tech adoption can make sustainability profitable and scalable in the world’s top pulp market