Softys Perú Launches Elite XL Resistente, High-Strength Toilet Paper Enhancing Market Leadership

Softys Perú has introduced Elite XL Resistente, a new high-strength toilet paper designed for consumers seeking durability and performance. The product, made from 100% virgin fibers and offering 45 meters of paper per roll, expands the popular Elite brand portfolio. Melissa Torres Martínez, Brand Manager of Elite and other key brands at Softys, praised the collaborative effort across marketing, R&D, production, operations, quality, and commercial teams that enabled a record-fast launch. Within a month, sales and market coverage targets were exceeded, underscoring strong consumer acceptance. This launch exemplifies Softys’s commitment to quality, innovation, and local manufacturing, marking a step toward further innovations aimed at reinforcing its leadership in the Peruvian toilet paper market.