Södra Initiates Company-Wide Action Programme Including 200 Redundancies to Strengthen Competitiveness Amid Global Challenges

Facing global uncertainty marked by rapid currency fluctuations, geopolitical unrest, and an imbalance between raw material and product pricing, Södra has launched an action programme to safeguard its long-term competitiveness and profitability. The programme, impacting all operations in Sweden including Mönsterås, Mörrum, Värö, and Växjö, will result in 200 redundancies with union negotiations underway. Södra’s CEO, Lotta Lyrå, emphasized the necessity of decisive action to adapt to evolving market conditions by prioritizing cost efficiency, increasing digitalization and AI adoption, and refining work processes. The company remains focused on maintaining investment capacity and sustainable supply of forest raw materials, critical for the green transition. Employee support during the transition will be prioritized, and Södra’s mission to maximize value from every tree and maintain customer trust underpins the strategy. The programme balances continuing investments with operational adaptation for resilience and future growth.