Oji Nepia Rebrands “Nepia Premium Soft” with New Tissue and Toilet Roll Lines Launching October 2025

Oji Nepia is rebranding its “Nepia Premium Soft” brand in Japan under the concept of “just a little better, just right,” emphasizing a balance of softness, strength, and smoothness. Alongside the new tissue and toilet roll packaging designs, the company is enhancing toilet paper quality to deliver a comfortable, high-quality user experience with environmentally friendly FSC®-certified paper. The revamped tissue and toilet rolls will be released nationwide starting October 1, 2025. The updated packaging features a transparent window for product visibility and incorporates the iconic “Nepia Line,” now symbolizing both comfort and environmental care with a rainbow bridge motif. Improvements include a softening method combined with proprietary embossing, offering durability even when wet, making the toilet paper ideal for shower-style toilets. Oji Nepia’s renewed brand aims to offer dependable comfort while meeting consumers’ growing environmental awareness.