Mondi Launches Fashionverse Campaign Highlighting Sustainable Packaging in Fashion eCommerce

Mondi, a global sustainable packaging leader, has introduced the ‘Mondi Fashionverse’ campaign, emphasizing the vital role of eco-friendly paper-based packaging in the fashion eCommerce sector. The campaign launches alongside Mondi’s expanded converting capabilities with the acquisition of Schumacher Packaging’s Western Europe operations, broadening its portfolio to include solid board solutions and fanfold. During London Fashion Week, Mondi creatively showcased packaging as a key brand touchpoint with street-style videos underscoring the unboxing experience as crucial for consumer loyalty. The campaign’s second phase features AI-generated “Mondi Fashionverse Designers” symbolizing innovation and agility in fashion packaging. Senior marketing managers highlight packaging’s growing importance as a sustainability statement piece that enhances both brand experience and logistics efficiency for online retailers marketing fashion products.

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