Menasha Packaging Joins Amazon Transparency Program to Enhance Product Authentication and Packaging Solutions

Menasha Packaging Company, North America’s largest independent packaging and supply chain service provider, has partnered strategically with the Amazon Transparency Program to help suppliers authenticate products and build consumer trust. Leveraging Menasha’s advanced Variable Data Printing (VDP) technology, the collaboration enables seamless integration of unique 2D alphanumeric Transparency codes into various packaging formats, including folding cartons and corrugate. These codes are scanned by Amazon to verify authenticity and prevent counterfeiting, protecting brands and customers alike. Menasha provides end-to-end support from primary to secondary packaging, complemented by co-packing services that ensure quality control and sustainability compliance with Amazon’s Ship In Product Packaging (SIPP) standards. This partnership strengthens Menasha’s commitment to innovation, security, and meeting evolving e-commerce packaging demands.

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