Koenig & Bauer Launches AURAVEO Digital Tool to Revolutionize Brand Communication

Koenig & Bauer Kyana has introduced AURAVEO, a cutting-edge digital experience platform unveiled at DMEXCO 2025 in Cologne, designed to transform analogue packaging into interactive and personalized communication channels. This innovative tool empowers brands to directly engage consumers through augmented reality and artificial intelligence, enabling dynamic content updates even after products reach shelves. AURAVEO enhances marketing campaign ROI by providing rich data insights on consumer behavior, preferences, and usage, which brands can use to target segmented campaigns and tailor offers. By bridging the physical and digital divide, AURAVEO meets growing demands for transparency, personalized experiences, and customer loyalty in packaging. This platform exemplifies how the packaging industry can evolve to meet future challenges, creating measurable value for brands and consumers alike.

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